Don't be left out in the cold.
One of the most important things you can do is to get other sites to link
with your site. This has several effects. Search engines will often seem
to rate a site more highly if they found it themselves i.e. through another
site. It is also good practice to make sure that links you establish are
with useful and popular sites that are themselves already on the search
engines. If you do this, you will get a small amount of traffic by people
clicking through in the links but far more importantly you are allowing
your site to be found by search engines that you haven't even registered
with or who may have not rated you very highly the first time.
You need to do a bit of leg work here and contact similar sites who are not your direct competitors to suggest a mutual link. The thing to remember is that it is not necessarily the visitors from their site that is important it is the fact that someone else has linked to your site. The Internet is a set of websites linked together through hyperlinks and if yours is not linked then it is not really part of the network! Because this is so important, we have set up a service for our customers to do just this.
I can illustrate this where in two projects recently there has been a
marked
increase in visitors to the sites due to a link from another important
site having been set up. The numbers in one instance went from 500 visitors
a
week on average to well over 1100 visitors a week to ten pages overall
and in the other from 1500 visitors per week to 3300 visitors a week (on
just eight pages). Both of these are without a doubt in my mind due to
the fact that the sites were suddenly found to be linked to from another
(linked to) site. Both of these large jumps in visitors happened overnight
and are not as a result of direct visitors from one site to the other.
Don't forget in all of this to make sure that all of your pages link internally and that you can get around your web site easily!
If you wish to exchange links with us, please contact us on the form provided (please click here). We would welcome any feedback or additions for use on this site also.
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