All things being equal, the domain name can be of importance. Key words can be included in domain names i.e. www.carsales.co.uk, sub domains such as www.secondhand.carsales.co.uk (where secondhand is the subdomain) and in the page name itself, for example www.carsales.co.uk/secondhandcars.co.uk.

It is also better practice we have found to split the key words up, so we would prefer to purchase www.car-sales.co.uk, over www.carsales.co.uk and you would split the sub domain and html page name in the same way e.g. /second-hand.html.

This domain name technique is thrown into sharp focus the more you look at the fiercely competitive search terms where all the stops are being pulled
out to get and keep that top rank.

You don't have to worry that people cannot type the url either as you are
not asking people to do this, but simply to click on the search engine result. It is quite easy to have a simple domain name for your website that
is used in e-mails, on letterheads and over the phone when people ask and
another domain name for your promotional activity. For example you are a car dealership and have www.johnsmithcars.co.uk as your domain name but www.cars-new-secondhand-uk.co.uk and .com as your promotional domain names, also leading to your site and the one that you actually use to register on the search engines. There is no excuse not to do this, with domain names being available from under £3+ VAT per annum.

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