Site structure
Avoid the more common pitfalls such as using frames for your site. The
search engines will often be unable to spider (look through) all of the
pages, as frames, by their nature are difficult to follow by page links.
Use tables instead.
Don't use all graphics on your page. This will slow things down and text
is
key for search engines, they cannot read text in graphics.
Dynamic (database driven) sites are often a problem for search engines and will prevent a search engine from looking right through the site. However, rules vary with different engines so you will need to look at each individual case, as there isn't enough space here to list them.
Another rule I use is that if a site needs to 'search' for a page (i.e. search box) and that is the only way to get there then it almost certainly wont be found by a search engine as these are not going to run searches within pages, just follow links! If you are producing a database driven site which needs the user to search for pages in this way then you will have to put your mind to how you will really link to these pages in a 'static' way also.
Links on the site need to be correct and lead to all pages (and back again) in order for a search engine to find all your content. Make sure that you an easily navigate around your site and that wherever possible (within reason!)there are links within a page to any relevant related page on the site.
Producing correct pages
There is no great secret to this. Produce a web page that says what you
do, has informative text, correctly spelt and correct links throughout
the site. Then, when you have done this think about promo of the site.
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