Bulk e-mail notifications!
Many of you will find huge amounts of e-mails falling into your in tray.
These are generally unsolicited, although many claim to have been because
you subscribed to a mailing list (probably in the hope that you wont remember
not doing so!). What do you do with these? Well if you are like me it
gets deleted the moment I see the title in most cases and unless I see
that someone has spent some time personally on the e-mail I treat it like
the junk mail coming through the front door and recycle it.
A simple rule I use about bulk unsolicited e-mail is NOT TO DO IT. It
is
annoying and is a very hit and miss way of creating customers. You are
missing the beauty of the web if you carry out such a process because
there are millions of people out there trying to find your site and all
you have to do is give them a path to it. If you send spam you are largely
wasting your time.
Trends towards farming e-mail addresses off websites are making this a more common phenomenon and all the more annoying as you get several duplicate e-mails saying the same thing based upon your website address.
A more worrying thing as a website promoter is that if you carry out
this
process you are running this risk of action against your company from
disgruntled recipients of your e-mails. Not only that but website hosts
will often ban you from using their facilities if you carry out bulk mailing
as it can potentially cause them legal problems and get them penalised
by
search engines as a provider of spam mail facilities, thus affecting all
of
their other clients.
Looking at terms of many affiliate programs you will find that they absolutely demand the avoidance of using spamming to promote their product.
Instead, you should be trying to establish pathways to your site. How much better to get someone to find your site, by themselves, when they actually are looking for your product or service, rather than clogging up their in tray and annoying them, together with the other thirty unsolicited e-mails that day.
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